For many purposes, many companies start their websites. An online business needs to be properly exposed. The exposure provides for, customers, traffic, and a little more. Should not SEO be strong first of all before a Web site gets one of its Web sites in front of millions of eyes? It's an easy idea, right?
Not really.
If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly? The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers.
Here are 8 easy search engine optimization (SEO) tips to help get your blog noticed.
Doing SEO on your blog's homepage involves the following things - some are effective and some are just meh...
Include your keywords in the Title and Meta Description of the homepage. The description should tell about what this blog is all about.
In the sidebar, put some static content including your keywords. Let it appear only on the homepage, not all the pages and posts of the blog. [You may require playing with the codes for this]
Add homepage link to several other pages and blog posts inside this blog, guest posts, and comments on other blogs. But, don't overdo it by pushing the blog homepage link in the footer and everywhere else inside your blog.
Optimize your images Images and Videos on the blog homepage will serve as an SEO opportunity.
Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.
Choose Tags and Categories Strategically: Blogs allow you to create tags and categories that help you group related posts together. This is both a useful navigational aid for people browsing your blog and a tool you can use strategically for SEO. Every category or tag you use creates a new page that will include the name of the tag or category in the URL, along with a lot of relevant content and links on the page.
Optimize Every Blog Post for SEO
You can encourage greater rankings on SERPS, higher traffic, and higher customer conversion rates by following these simple SEO tips.